Package Design–Siete Pecados:Seven Deadly Sins

A set of creative wine packaging inspired by SEVEN DEADLY SINS, and it is the first place winner of Dieline Awards 2011. Each bottle illustrates one of the 7 sins.

1. Gluttony

2. Pride

3. Lust




7. Envy
Sidecar Studio has a great illustration of these seven sins. I guess it’s relatively hard to express the pride, greedy & envy as oppose to the other sins. Still trying to understand why they use gold for the Envy, or if the envy eye can only behold others success, possessions etc, so the gold reflects it?



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